Vegemite Australian Open Ballkids
In late 2017 we launched Vegemite first sponsorship in many years of the Australian Open Ballkids. We successfully drove an integrated PR and activation campaign that garnered significant earned media results and on site presence. We were regarded as one of the top PR efforts of the tournament.
- Date:January 2018
- Tags:Sport, Brand, PR, Activation
- Project Type:Launch, Brand activation, PR