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The Vegemite team refer to J&CO as their secret weapon.  We deliver all the brands communications and PR highlights include:

  • Australian Open Vegemite Ballkids – Sponsorship, Activation and PR
  • Launch of Vegemite Blend 17
  • Vegemite 95th Birthday – Artist Collaboration
  • Launch of Tastes Like Australia
  • Vegemite Way – Street Rename

Since J&CO came onboard the Vegemite brand has seen a historic increase in house-hold penetration and awareness which the team believe can in part attributed to the earned media J&CO have delivered for the brand.


  • ClientVegemite
  • Date:May 14, 2017
  • Tags:branding, PR
  • Project Type:Brands communications and PR highlights